US Fitness Holdings LLC is doing away with its Sport & Health Clubs brand, more than eight years after it acquired the company that operated the local fitness center chain.
McLean-based US Fitness Holdings LLC plans to rebrand its eight remaining Sport & Health Clubs locations as Onelife Fitness and plans to invest about $1 million in renovations and new equipment as part of the effort.
US Finess operates about 40 Onelife locations, the bulk of which are in the D.C. region. A big reason for the change is to give current Sport & Health members access to that larger network of Onelife clubs, said Ori Gorfine, president and chief operating officer at US Fitness.
The eight Sport & Health locations are in Bethesda, Capitol Hill, Crystal City, McLean, Old Town Alexandria, upper Northwest D.C., North Bethesda and Tysons. Several of those are within a few miles of Onelife locations.
“It provides more access to more locations for the members of those eight Sport & Health clubs across region, and it just creates less confusion in terms of the cross-brand usage,” Gorfine said.
The company has been steadily building its footprint during the pandemic, adding new locations, like the one coming to upper Northwest D.C., and rebranding others. It has also hoisted the Onelife flag on commercial spaces formerly occupied by other uses, such as the shuttered Olney Giant, and it recently announced plans to convert a former Toys R Us in Prince George’s County.
Toys R Us announced plans to shutter the 52,000-square-foot Clinton store, located at 8401 Mike Shapiro Drive in the Landing at Woodyard shopping center, as it sought to recover from Chapter 11 bankruptcy protection. US Fitness recently converted a former Toys R Us in Douglasville, Georgia, into a Onelife, and determined that the Clinton location has similar potential, given its open floor plan. The new gym, slated to open in summer 2023, will be Onelife’s first in Prince George’s.
“We have one on the other side, in Alexandria, Virginia, and what we found is a lot of customers would cross the bridge in order to go to that one,” Gorfine said. “That’s part of what excited us, we were really excited to open on in Prince George’s County. Clinton felt like an under-served community.”
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