October 24, 2022 – News
There’s a battle brewing in brick-and-mortar boxing.
The latest: Boutique franchise Mayweather Boxing + Fitness acquired KickHouse Fitness, a kickboxing franchise with 26 locations.
Between the lines: Founded by former boxing champ Floyd Mayweather Jr. in 2018, the franchise boutique studio has 65 US locations open or in development.
KickHouse, meanwhile, only materialized in 2020 (in the midst of the pandemic). Pushing hyper-growth, Mayweather will leverage KickHouse’s proven infrastructure for franchise development.
Why it matters: On the rise since the mid-2010s, sustained interest in boxing classes that blend HIIT and strength training with fighting technique has led to major boutique franchise expansions:
Takeaway: F45’s recent stumbles should be a cautionary tale about hyper-growth franchising. A tale of the tape, boxing franchises will have to pack a punch beyond licenses sold.
Ryan Deer
October 25, 2022 – News
October 25, 2022 – News
October 25, 2022 – News
We break down the most important developments impacting the business of fitness and wellness. Join industry-leading operators and investors by subscribing.
Subscribe to receive industry headlines, trend reports, and investment activity — delivered every Tuesday.